I think there are two forces dialectically melding to create the Applecore style.
The first is a sort of libertarian insistence that these tools that routinely drive us batty are in fact just gateways to an Aristotelian good life. A sneaking suspicion that phones sneak through an addiction-adjacent cognitive glitch that confounds our perceptions our perceptions of what is good with what demands attention is nigh-universal now; an ad that actually showed how most people used Apple products would be likely be a deterrent. And so just like how booze ads show people knocking back a couple with friends after a hard day of honest work rather than get lit on Thunderbird and falling out of tree, the Applecore view clings desperately to a 'bicycle of the mind' vision of purely facilitating eudamonia.
The other force, of course, is that Apple is an enormous pile of money. The actual human energies at play in a conversation with your people- sarcasm, sex, cliqueishness, grief, politics, opinions- can't help but be viewed by the pile of money as threats to its basic fungability (even if we all have the hunch that a corporation with a spine might actually pull ahead).
And so we get Applecore- what if you lived a life of good work and good leisure but an HR rep came along. It's the almost-fun of a company retreat.
Hilarious - so much passive aggression (Blair with the beanbag!), over-organization, and forced ebullience. Is this how Apple employees are encouraged to communicate with each other, I wonder?
This comment is so funny to me. Did you read the whole piece before commenting? Or are you a drive-by critic, telling everyone with a fun headline to get serious about their life? Sorry you hate whimsy Nick, but some of us enjoy it!
Glad i made you laugh or smile. Drive by critic? Maybe. But the content was such garbage ( or in english - old bxxllks) that it was difficult to see any sense in it. But then, i am over the other side of the pond and also an aging electronics engineer. Probably humourless stuff that is sent to me to read as “amazing” when its not.
I think there are two forces dialectically melding to create the Applecore style.
The first is a sort of libertarian insistence that these tools that routinely drive us batty are in fact just gateways to an Aristotelian good life. A sneaking suspicion that phones sneak through an addiction-adjacent cognitive glitch that confounds our perceptions our perceptions of what is good with what demands attention is nigh-universal now; an ad that actually showed how most people used Apple products would be likely be a deterrent. And so just like how booze ads show people knocking back a couple with friends after a hard day of honest work rather than get lit on Thunderbird and falling out of tree, the Applecore view clings desperately to a 'bicycle of the mind' vision of purely facilitating eudamonia.
The other force, of course, is that Apple is an enormous pile of money. The actual human energies at play in a conversation with your people- sarcasm, sex, cliqueishness, grief, politics, opinions- can't help but be viewed by the pile of money as threats to its basic fungability (even if we all have the hunch that a corporation with a spine might actually pull ahead).
And so we get Applecore- what if you lived a life of good work and good leisure but an HR rep came along. It's the almost-fun of a company retreat.
Hilarious - so much passive aggression (Blair with the beanbag!), over-organization, and forced ebullience. Is this how Apple employees are encouraged to communicate with each other, I wonder?
This is how my grandmother texts, down to the aggressive demands for pictures
“sorry babe, we’ll do date night next weekend, I’ve just been really swamped lately between ravioli club and the soapbox derby team”
Sorry, but you need to get out more and get a life. This Apple stuff affects no-one and is just drivel.
This comment is so funny to me. Did you read the whole piece before commenting? Or are you a drive-by critic, telling everyone with a fun headline to get serious about their life? Sorry you hate whimsy Nick, but some of us enjoy it!
Glad i made you laugh or smile. Drive by critic? Maybe. But the content was such garbage ( or in english - old bxxllks) that it was difficult to see any sense in it. But then, i am over the other side of the pond and also an aging electronics engineer. Probably humourless stuff that is sent to me to read as “amazing” when its not.
Hope i made you smile again….