21 Comments
Sep 22, 2023Liked by Max Read

Are you sure he removed the spring greens mix? When I saw this I assumed it was just served “diner style” with all the fixin’s on the side.

Expand full comment
author

Interesting... much to consider

Expand full comment

Agreed, but he seems to have put ketchup on the burger and taken a couple weirdly small bites already, so does appear he has at least consciously opted out of the spring mix.

(Putting ketchup on the burger but not the tomato slice is a bit odd... presumably he doesn’t like the texture?)

Expand full comment

Yes-definitely what it seemed like. Plus those ‘greens’ so clearly popped out of cellophane, just yuck!

Is Brooks really that condescending in his articles? Comes off as a total arse, pretty shocking. And Stella is definitely a very middling brew....

Expand full comment

Your title could have been “What is it with David Brooks?” and it would still have been accurate. He had another WTF column a few weeks ago about “what if we’re the bad guys here” which was also unmoored from actual reality and he was deservedly roasted for it. I have so much legitimately solid reading I can do that I am comfortable skipping Brooks.

Expand full comment

Predictably, he blurbed this landmark book in the genre: https://www.simonandschuster.biz/books/Applebees-America/Ron-Fournier/9780743293747

Expand full comment
author

"The most important Gut Values today are community and authenticity. People are desperate to connect with one another and be part of a cause greater than themselves. They're tired of spin and sloganeering from political, business, and religious institutions that constantly fail them.

A person's lifestyle choices can be used to predict how he or she will vote, shop, and practice religion. The authors reveal exclusive new details about the best 'LifeTargeting' strategies."

Expand full comment

The quickest way to get to a man's Gut Values is though his stomach. The epistemology is sound.

Expand full comment

You're very kind to posit that he's just joking somehow while he makes up fictions of the kind that also feature fairly prominently in GOP propaganda as a whole.

Expand full comment

I don’t have a strong prior opinion on David Brooks, but I think the story about his high school graduate friend and the Italian sandwich shop reflects very badly on him as a human being. Taken at face value, the story is extremely classist humblebragging, and his “friend” is probably mortified by that description. But I also think the story is at least 50% lies.

Expand full comment

looks like a double whiskey to me.

Expand full comment

I daresay a treble! Might be the ice pushing up the level. Plus, did he say what whisky? Big price delta between a bog standard Johnnie W and a lovely Kavalan, for instance...

Expand full comment

can't wait for the Brooks/Friedman collab: "The World Is Flat, much like this plate at the Applebee's Salad Bar"

Expand full comment

At least according to my taxi driver 🙌😉

Expand full comment

"Brooks' descriptions of the menus of Franklin County had no relationship to material reality": In other words, he's a liar. But then, what do you expect? He is, after all, an advocate of policies whose effects, in material reality, are generally horrific. As Alex Pareene remarked, "When you want a truly vile opinion dressed up to sound innocuous, Brooks is your guy."* A joker he may be, but funny he really isn't.

*https://www.salon.com/control/2011/12/15/12_david_brooks/

Expand full comment

Back when I used to read The New York Times, I would rage to my longsuffering wife that Brooks was a “professional liar,” a writer whose genius was to gerrymander any issue to make politically convenient lies look like universal truths. His restaurant shenanigans sound like the garnish to his usual menu.

Expand full comment

i read "bonobos in paradise" and it made some good points, but he could've stopped there

Expand full comment

Brooks gets rightly compared to Friedman because both traffic in simple cartoon conceits (are you an Applebees voter or a Pret a Manger voter, a Mac country or a PC country) that feel truthy, and also bite-size and reusable, to a certain kind of self-flattering stupid person who is likely to subscribe to the NYT. What is actually notable, though, is that they established this racket before the internet was the main vector for media, media clout, and media bux. Now, we might expect even dumber "bits" to catch on, and maybe they are. Or maybe not? There are Qanon fever dreams and k-hive delusions but those don't feel the same.

Expand full comment

Jesus that flyover man tirade was just embarrassing

Expand full comment

Presuming that Bobo must be doing a bit is giving him too much credit I think.

Expand full comment

Great read but damn I hate this guy now

Expand full comment