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Amy Letter's avatar

If I can suggest a slight reframing -- the early internet had a different culture. Everyone was pretty much anonymous, pretty media-limited (text-centered), and sitting in front of a computer was something you could do for relatively short, discrete times of day. So no matter what you did (or even who you were) online, you were still pretty well-tied to your IRL identity most of the actual moments of your life. You could BE a node in a network, but the network could never take over and flatten you; you retained a texture and substance and meaning that the network couldn't erase.

What's most changed between then and now is that everyone online is tied to their real-life identities, we broadcast in such detail and so many details of the world have been documented that Twitch "stars" have to disguise the angles of their bedroom walls or someone will Zillow their way to their front door, and of course people are connected all the time. Which means you're now a node in a network that's been almost completely flattened and absorbed into the fabric of the larger machine. The machine is a profit-driven attention-attractor, with algorithms measuring "engagement" standing in for cultural mediators.

The "culture" this creates is one in which everyone is raised to believe they want to be famous. The desire for attention comes first, the "how can I GET that attention?" question comes after.

This is the flattening. Earlier un-flattened nodes (people!) had an idea of who they were and what they believed and what they wanted to create and if they created it they might step back and say, Yes, I want to Share This. But the new rules reversed that. Now it's "I share therefore I am; holy crap I haven't shared anything, I feel myself disappearing, I must share something or I will not exist, here I'll throw some crap together that caters to the algorithms' biases for grievance, conflict, memes, and *other things its seen before*, and oh sweet relief I've gotten likes, for five minutes I'll feel less insignificant.

So has our culture changed? Yes. I'd say MORE STUFF in general gets created (now that "content creation" is a phrase even eight year olds know), but MORE OF THAT STUFF is just sound and fury signifying nothing -- a tale told by an idiot, you might say. And I'd say those among us who are still somewhat grounded and aren't primarily driven by attention-seeking, who are creating art because we love it and mean it, we are kind of lost in that noise.

But I'd rather be lost in the noise than get my soul flattened into just more hype for ad-inflicted eyeballs. You look at the people who are most successful at internetting, and it's pretty clear, no one wants to become that.

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Dan Laugharn's avatar

This is a very uncool argument, but: on the one hand I'm sympathetic because a lot of stuff is admittedly very bland, and on the other hand I'm a Man of a Certain Age who grew up in an extremely uncool suburb and hearing other people talk about boredom makes me feel like Bane? Like, the new and scintillating is abundant, but it might require some effort that's a little at odds with the promise of the internet?

"Back in my day" I was excited to be able to buy an album at Blockbuster Music that I read about in an issue of Q at Barnes and Noble. My friends and I pooled money to buy overpriced anime at Suncoast. One Saturday afternoon one of our parents drove us into Houston to see Pi and we didn't shut up about it for at least a year.

Now I can watch a foreign gem like it's nothing. I can jump on Soundcloud or Bandcamp and hear a sound that has literally never existed before.

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