I’m curious if there is data out there about the benefits of posting consistently? My personal anecdotal experience is the opposite: I have unfollowed several substacks because they post too frequently or low quality articles. But maybe I’m unusual in this regard?
Probably you're right. I think you can see this kind of ceiling pretty clearly on Twitter, where it's much easier to post at an absurd velocity AND much easier to unfollow someone who posts too much. But with a format like email, assuming a single-author set-up, I think it's probably physically quite difficult to publish so many posts that you actually compel more people to actively unsubscribe than you do find new readers.
In terms of data, I can only share my experience without hard numbers, but the more frequently I post, the more quickly I grow and the more quickly I make money. I don't think you're unusual, so much as there are not enough people like you (compelled to unsubscribe over quality/frequency) to outweigh the new readers who come in through new posts.
I have done this as well. Frequent posting of low-quality content is just spam. I'd much rather hear less frequently from people, but hear really interesting things when they do publish.
I’m curious if there is data out there about the benefits of posting consistently? My personal anecdotal experience is the opposite: I have unfollowed several substacks because they post too frequently or low quality articles. But maybe I’m unusual in this regard?
I guess my point is, it seems like there is an ideal (albeit relatively high) posting frequency, and there *are* consequences to going way above it.
Probably you're right. I think you can see this kind of ceiling pretty clearly on Twitter, where it's much easier to post at an absurd velocity AND much easier to unfollow someone who posts too much. But with a format like email, assuming a single-author set-up, I think it's probably physically quite difficult to publish so many posts that you actually compel more people to actively unsubscribe than you do find new readers.
In terms of data, I can only share my experience without hard numbers, but the more frequently I post, the more quickly I grow and the more quickly I make money. I don't think you're unusual, so much as there are not enough people like you (compelled to unsubscribe over quality/frequency) to outweigh the new readers who come in through new posts.
I have done this as well. Frequent posting of low-quality content is just spam. I'd much rather hear less frequently from people, but hear really interesting things when they do publish.